just starting out
You have an idea or a product and need a roadmap: what to build first, what it costs and who to call.
Business Consulting
“where do I
start?”
You have the idea, or the business, but not the map. We help founders and small businesses build a clear plan, find the right people and make smart decisions, from first steps to growth.
who it’s
for
Most types of businesses, at most stages. We take on a small number of consulting clients at a time, so every one gets real attention.
ready for the next step
You’re going independent, opening a location or raising money, and need a business plan and numbers that hold up.
growing, but stuck
The business works, but something isn’t: visibility, sales, operations or the next move. You want an experienced outside view.
what we
help with
incorporation & setup
Getting the company properly started, from incorporating to the initial setup, working alongside your lawyer and accountant where needed.
business plans & projections
A clear plan and realistic forecasts for costs, revenue and cash flow, ready for partners, lenders or investors.
market research
Who your customers are, who you’re up against and where the gap is, before you spend on the wrong thing.
launch roadmap
A step-by-step plan from idea to opening day: what to do first, what can wait, and what it will cost.
the right connections
Introductions to manufacturers, co-packers, print and production partners, investors and other contacts we trust.
sales & growth strategy
How you’ll actually sell, from retail and wholesale to your website, Google Business Profile and social.
from the
field
A few of the ways we help businesses get started or move forward.
Consumer goods
from recipe to retail shelf
You have an idea or a great recipe, and you may have even made a few sales, but you’re not sure how to take it to the next step. We help you source a co-packer and build the plan and pricing strategy to get onto retail shelves.
Beauty & salons
from stylist to salon owner
An independent hairstylist wanted her own salon. We built her business plan and financial projections, she secured an investor and opened the salon, and we later built the website for her hair extension line.
Food & retail
from storefront to online store
A local bakery has everyone’s favourite cookies, but when a customer can’t make it in, that’s a sale lost for the day. We map out the right steps to grow from an in-store business into an e-commerce brand.
Why it works
advice from someone still doing the work.
Cassidy is a founder and operator who still runs businesses day to day. Alongside Casscade, she is currently CEO of Yumy Candy Co., One Wednesday and Global Health Clinics, a telemedicine company.
She has collaborated with 50+ brands at every stage, from ground zero to publicly traded companies with $100M+ valuations. Her experience spans sales, operations, production and distribution, and the restructuring of both private and public companies.
Every project gets a relevant lens: location, budget, purpose and competition. So the advice is practical, from someone working through the same decisions you are.
how it
works
01
talk it through
A discovery call about where you are, where you want to be and what’s in the way.
02
get the roadmap
We map out priorities, timelines, costs and the people you’ll need.
03
build it together
Hands-on guidance and the right introductions, from someone who’s built businesses many times before, for whatever the business needs next.
Capital & public markets
looking to
go public?
Looking to raise capital or get listed on a public stock exchange? Let’s connect. We’ll assess whether going public is the right option for your business, whether you’re eligible, and what the requirements would be.