5 Social Media Mistakes That Are Killing Your Engagement (And How to Fix Them)
Social media platforms like Instagram, TikTok, and Facebook are more competitive than ever. If your content isn't driving engagement (likes, shares, comments, and saves) it's not just a content problem… it could be a strategy problem.
At Casscade Creative, we work with businesses to build content that converts. In this post, we’ll break down 5 social media marketing mistakes that are silently killing your engagement and exactly how to fix them.
#1: Posting Without a Strategy
Random posting may feel productive, but without a strategy, your audience won’t know what to expect and that kills trust and engagement.
How to fix it: We research competitors and key leaders in the industry to develop a unique content strategy, developing content pillars (education, behind-the-scenes, testimonials, etc). We then use a social media content calendar to ensure that content is planned out in advanced and we can keep up with consistent posting!
#2: Ignoring Video Content
Instagram Reels and TikTok videos are prioritized in algorithms. If you're still relying on static posts, you're missing major reach opportunities.
How to fix it: We include primarily video content in your content strategy. Video takes more time, from developing ideas, filming, editing and utilizing trending audio or a strong hooks in the first 3 seconds, but if you are going to invest in building your social media presence it is essential!
#3: Overlooking Community Engagement
Social media is a complicated world, as is ever-evolving, but one thing we know is that engagement help push your content out to more viewers. If you are starting a new account, it may time a long time to build up your following without a little push. Engaging your family, friends, coworkers or other brands to like, comment and share your posts helps a lot!
How to fix it: Responding to every comment and DM, Like and comment on followers' content, Ask questions in your captions to spark conversation, Boost posts with ad spend.
#4: Not Leveraging Trends (the Right Way)
Trends drive visibility, but jumping on every trend without aligning to your brand can confuse your audience. If you miss the mark on a trending topic or audio, sometimes it’s best to leave it in the past and move forward - or your content might flop.
How to fix it: Participate in relevant trends that keep your content on-brand, Be timely when using trending topics or audios.
#5: Quality Control
Have you seen a video or post that could have been really good but the quality is low or you can’t hear the sound very well? Maybe there was a spelling mistake in the text on screen or in the caption. These essential details can make or break content as the message is not delivered loud and clear.
How to fix it: Casscade using high-quality techniques when it comes to shooting video and images including lighting, microphones and choosing the right setting. Don’t let your effort go to waste by not capturing the vision properly.
Want to Learn More?
Growing on social media in 2025 requires more than just showing up. You need strategy, consistency, and content that connects. By avoiding these 4 mistakes and applying the fixes, you’ll not only boost engagement you'll build community, trust, and ultimately sales.
